wired.com • 8 min read
The Science of Memory: Why We Forget and How to Remember
By Sarah Chen • December 2024
Every day, we consume an enormous amount of information. Articles, books, podcasts, videos: the modern world offers unlimited access to knowledge. Yet most of it slips away within hours.
Research shows that without active recall, we forget up to 70% of new information within 24 hours. This phenomenon, known as the forgetting curve, was first described by Hermann Ebbinghaus in 1885.
The good news? There are proven techniques to combat this natural decay...